Book Kerry as a Speaker or Trainer
Kerry Shearer is available to provide training and speak to your organization, communication team, or at your annual conference. His high-energy, fast-moving presentations will keep attendees involved, help them quickly learn key concepts, and create enthusiasm among your audience!
Topics Include (Click + sign in blue bar to expand description):
+ NEW! Emergency Video Academy: How to Use Live and Recorded Video to Communicate Quickly and Effectively with the Public and Media from the Joint Information Center or Emergency Operations Center During a Disaster
After handling all of the City of Santa Rosa's live and recorded video releases from the EOC during Northern California's historic fires that destroyed 9,000 structures, I know the exact techniques that work to communicate quickly and efficiently. And I'll teach them to your team, step-by-step, including the gear and apps you need to make it look and sound amazing.
+ NEW! Smartphone Video Academy and Livestream Impact Academy: Creating High-Impact Live and Recorded Video Content for Your Social Media Sites Using Your Smartphone or Tablet!
In these exciting, hands-on workshops, I will train you or your team to produce compelling video and audio content using iPhones, iPads and other devices! I'll break it down and make it easy. Even the non-techie will feel empowered and capable of immediately producing high quality videos for their organization's social media sites!
+ NEW! Creating Compelling Content for Social Media
In this fast-moving workshop, I'll walk you through the best photo, graphics, and video tools and apps to quickly create amazing posts that get attention and interaction. (This workshop made its debut at the California Association of Public Information Officials conference in April, and the 160 people who attended the session were raving enthusiastically about all they learned!)
+ NEW! Video & Livestream Content Creation for Business
I will coach you and your marketing or communications team to learn to quickly create compelling livestreams and pre-recorded video content to amp up you social media engagement, build raving fans, and get more sales. I can come to your business for training, and even give you hands-on help for your livestreamsand video shoots until you feel you've mastered it enough to handle it all on your own!
+ When Crisis Hits: Using Social Media in Emergencies
Social media explodes with information in the moments following a disaster, and agencies have got to be ready. I'll help you decide which tools to use, and how to use them effectively so your agency is positioned as being present and involved in the event response.
+ Social Media 101: The Key Steps to Getting Started
This is basic social media training for the agency or organization that's just getting started. I'll give an overview of the platforms, how to decide what to focus on, what to post, and how to manage your time.
+ Social Media 201: Maximizing Your Effectiveness
This training is for the agency or organization that's already immersed in social media but wants to take it to the next level.
+ How Social Media Has Transformed Newsrooms and Media Training 3.0 for the Social Media Age
Social media has completely transformed the way news is gathered and reported. New tools, from Wi-Fi-connected cameras to drones, have changed the news reporting landscape. In this workshop, I'll help you understand the impact of the changes. We'll also review interview best-practices, and do on-camera mock interviews to give you some practice!
+ Writing Effective Posts That Get Clicks, Shares and Likes
Implementing Facebook or Twitter for your organization? Start off on the right foot! I'll provide a half-day or full-day course for your communications team on how to create content and write messages that get "clicks" and "Likes"; how to monitor and evaluate your social media success, and how to implement social media efficiently!
+ Web Video Production
Do you need a turnkey video produced fast? I'm a pro at creating fast-turnaround web videos for your organization. I can also provide affordable multi-camera, live-switched video coverage for your organization's annual conference, workshops, and meetings so you have a recording for your records or playback for your web site. In addition, I provide live web-streaming of your event to uStream.tv so anyone not able to attend your event can view it live as it happens! View video examples here.
+ Train Your Entire PIO Team for Crisis Response
I also work with Media Survival Group to provide Joint Information System emergency response training to your entire Public Information Officer team so you'll be ready to work together when a crisis hits. Watch our brief video here, and contact Media Survival Group for details. (Training may be eligible for payment with Homeland Security Administration funding)