The latest information, tools, tips, techniques and best practices to help communications professionals excel!
If you operate a business, whether it’s brick and mortar or based at home, you probably want more customers. (We all do, right?!) In this video post, Kerry Shearer covers the ways businesses can use livestreaming to build raving fans and loyal customers.
Read MoreThe live video revolution that started in 2015 with Periscope, and continued in 2016 with Facebook Live and Twitter Live, is continuing full steam ahead in 2017 as new features and more capabilities are released!
Read MoreLive streaming video has been around for years with Skype, UStream, Livestream and others, but Periscope sets a new bar for ease of use and ability for others to easily find your feed.
Read MoreIn this week's video blog, I talk with Rachel McGuire, Community Affairs Supervisor at the Western Municipal Water District in Riverside, CA.
Read MoreI live in Sacramento, about 70 miles from the Napa valley, home to some of the world's most amazing wine and vineyards. The region is a tourist paradise, featuring gorgeous landscapes and quaint towns. It was Sunday morning, August 24, 2014, at 3:20 a.m. when a sharp earthquake suddenly jolted the city of Napa.
Read More
Canon XA25 HD video camera
I'm always on the hunt for the best gear for communicators and public information officers to use to step up their communications efforts using video and audio tools. I think one of the best camera choices for many applications is the newly announced Canon XA25. It's the successor to the popular XA10, but it has features on sterioids.
The small HD camera has great image quality, wonderful low-light performance, and features a full audio head/handle to connect professional XLR microphones. (You want to have pro audio connectors so you can use professional mics and also easily connect to P.A. systems or mult boxes to record your own news conferences and public meetings).
Its 20X lens lets you zoom in tight, and the CMOS sensor is 1/2", an increase from the 1/3" sensor in the XA10 model. Video is recorded to dual SDHC memory cards.
Built-in WiFi allows you to immediately transfer files from the camera over FTP. This camera is a powerhouse and sells for $2,499 at B&H Photo Video.
The XA25 has HDMI and SDI outputs. (Note: A non-SDI version, the XA-20, sells for $2,199). SDI is kind of a big deal. You don't usually see SDI outputs on a compact video camera, especially in this price range. SDI is the way professional broadcast cameras connect to video switchers, recorders, news gathering vehicles and lots of other HD equipment. Audio and timecode data are embedded in the SDI output, and the image quality is even better than with the regular HDTV format.
So if, for example, you could connect one or more XA25's to the very affordable $995 BlackMagic Design ATEM Television Studio product (video switcher). You'd then have full HD video production and streaming for a very low price.
Check out more information on the XA25, including a video interview from a Canon representative at April's NAB 2013 Show, from Streaming Media Today.
© 2021 Kerry Shearer. All Rights Reserved. | Earnings Disclaimer | Privacy Policy |
